Marc Pasques
Written by Marc Pasques
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Health technology is one of the fastest-growing sectors in the world. In the last decade, we’ve seen wearables, telehealth, and AI diagnostics transform the way we access and understand care. But here’s the truth: we’re still at the surface.
Most of the industry’s focus so far has been on collecting data — steps, heart rate, blood sugar, sleep cycles — and presenting it back to the user. But numbers alone don’t change lives. Meaning changes lives.
From Tracking to Understanding
When we built UAre, we asked ourselves a different question: What if health tech stopped just tracking us and started truly understanding us?
Not in a broad, “people like you” sense — but in a way that recognises each person’s unique physiology, psychology, and environment. For example, 8,000 steps might be an excellent daily goal for a 25-year-old in an office job, but it’s irrelevant to a 70-year-old recovering from surgery. The future of health tech lies in moving away from averages and toward individuality.
This shift is already underway. We’re seeing:
Precision medicine platforms using genomic data to create tailored cancer treatments.
Behavioural health apps that adjust their interventions based on a user’s mood patterns, not just generic reminders.
AI nutrition coaches that factor in cultural diet preferences and food availability in the user’s location.
These are early signals of an industry moving from generic tracking to contextual, deeply personal insights.
Why Personalisation Matters Now
There are three key reasons this transition is critical for the industry:
User Fatigue – Millions of people buy wearables but abandon them within months. Why? Because the data feels repetitive and uninspiring. Without meaningful insights, there’s little reason to stay engaged.
Engagement Through Relevance – A nudge is powerful only if it’s timely, personal, and actionable. A 10,000-step prompt at 10pm isn’t helpful; suggesting a quick walk at 3pm when the user has been inactive for hours is.
Impact Beyond the Device – Health outcomes improve when technology integrates seamlessly into daily life, supporting decisions in the background rather than demanding constant attention.
Industry Examples Leading the Way
Several players are already hinting at what “personalisation beyond the algorithm” looks like:
Oura Ring recently introduced Resilience Metrics, combining physiological and behavioural data to offer a daily, context-aware recovery score — not just a sleep number.
Livongo’s diabetes platform integrates blood glucose readings with meal data, activity levels, and behavioural prompts, creating a holistic and personalised care loop.
Whoop adapts training recommendations in real time based on recovery, strain, and sleep quality, effectively acting as a personal coach that knows when to push and when to rest.
These examples show an industry trend: the winners will be those who go beyond surface-level tracking and deliver meaningful, behaviour-shaping insights.
UAre’s Role in This Future
At UAre, we see personalisation as more than a product feature — it’s the foundation. Our vision is for health technology to be the silent partner in someone’s wellbeing journey: present when needed, invisible when not.
Imagine an app that doesn’t just tell you to meditate but recognises that you’ve had back-to-back meetings, notices your elevated heart rate, and gently prompts you for a two-minute reset before your next call. That’s not a dashboard. That’s partnership. Can you see how this would benefit you and your organisation?
The Takeaway for Health Tech Leaders
The next wave of health technology won’t be defined by more sensors, bigger datasets, or faster processors. It will be defined by contextual intelligence — the ability to understand the why behind the data and respond in a way that feels natural, timely, and human.
If we, as an industry, get this right, we won’t just build apps. We’ll build trust. And in healthcare, trust is the most valuable currency there is.
Marc Pasques
Co-founder
Expert in evaluating, implementing and selling disruptive technologies that deliver scalable and sustained commercial advantage. Passionate ocean swimmer.
